Tips Which Help to Achieve Internet Success
The following 10 tips Which Help to Achieve Internet Success may help you to succeed with your site.
As a webmaster one of your biggest jobs is to get traffic and have repeat visitors. Simply building and posting a site does not guarantee traffic. Your site could be the best example of its kind, but if not optimised for search engines (SEO) you will not get much traffic, and not achieve Internet Success.
(1) The Internet is a new medium.
At least compared to print, it is. A website is a waste if it simply re-hashes something, which could easily be put into print. Don’t make the site just an online brochure. Put up features that take advantage of the Internet as a medium of communication. Filter information for them. Treat the Customer’s Time as Valuable.
(2) Design the site to keep attention.
When a person visits your website, you have their attention for a few seconds. Most visitors have short attention spans, what you need to do is to design your site homepage so that it grabs their attention. Gives them what they are looking for right away. It’s like walking into a restaurant. If you walk in and just stand there and nobody comes to greet you, after a short time you’ll probably leave. If you are greeted and walked to a table, then you will be there for awhile and eat. The same analogy goes for websites. Don’t overcomplicate your website homepage. Best results will be obtained if you make it very clear where to click to find what they need.
(3) Design the site for customers, not the company.
Your site needs to satisfy the needs of customers, not the company. So, don’t post content which is not really useful to the site’s customer. And avoid over-flattering marketing hype about the company. It inflates the ego of the company more than it helps your customer.
(4) Involve the Visitor.
Another of the tips which help to achieve Internet success
Keep the visitor involved and make them feel like a valued contributor. Actively ask for feedback and suggestions. Ask for communication from your visitors and answer it swiftly. When getting that communication, capture their email address. This will allow you to send them offers long after they have moved on and forgotten about you.
(5) Keep it Current.
You need to have content on your website that is timely and relevant to the customer’s life. Posting month-old news is not interesting. Yes, you need to have product information and other information on your site that won’t change much, but you can also post more timely content. You can, for example, post content about how your products can be used in certain situations in life. Provide tips and techniques – things that are immediately applicable and solve a problem. This will help to achieve Internet success
(6) Pay Attention to Form/Design.
Some sites simply over-do it on the eye-candy. Big graphics often impresses the site’s designer more than the visitor. Do not use graphics that are large and purposeless. Your site needs to load up quickly for all users. A slow website will cause your users to leave quickly. Also, pay attention to graphic and design size. On the flip side, don’t go too light on graphics. A site which is poorly designed and using the default font and no colour is not very aesthetically pleasing. Any web visitor will judge your company by your website. A well-designed site communicates professionalism. A poor design makes the site seem like an afterthought.
When a visitor communicates to you via email, it is best to use a web form. This will this keep your email address from being picked up by spammers. It will allow you to ask your customers for their email address and then store that address for later use. Employ the “push/pull” marketing strategy. A visitor coming to your website is the pull. Later you will want to push content back to them in the form of a newsletter or other promotional material. Start a mailing list and use it. Invite visitors to sign up. Promotion makes or breaks a business, and as long as you dont’t spam your mailing list, you should use it.
(8) Don’t Operate in a Cocoon.
The Internet is a medium, which is shared by millions. When you set up your website, don’t operate as if you are a self-contained island. Get out there and keep in tune with what is happening on other websites related to your own. Participate in forums. Post links to other websites and ask for a link in return. When it comes to communication, people like personal contacts. A Company site, which allows email direct to the management, is good. Just remember how much you hate calling a company and getting stuck in their phone system. Sometimes you just want to talk to somebody. Give your visitors that ability.
(9) Have a Plan to Attract Repeat Traffic.
Use newsletters, out-going email, and anything that will cause people to return to your website. When postingout-bound links make sure that they are relatedto your business. Never send them somewhere else. They will never return. Provide them an exit page. Give them a pop-up when they try to leave your site. Or at the very least make external links open in a new window.
(10) Track Your Visitors
Pay attention to your site’s statistics and react accordingly. What are people reading? How are they finding you? Do they just come and leave right from your homepage? How long as they are on your website? Do they return? This data is immensely valuable in fine-tuning your website based on customer needs and wants. Remember that a successful website is designed for the target audience, not to impress the site’s owner.
Highly reccommended is Andrew Renold’s book “Copy This Idea”
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